Burstly Conversion Tracking
Burstly is capable of tracking conversions across a variety of ad types. Integration of the Burstly SDK allows publishers and developers to access reporting and performance success metrics.
The following are natively tracked through the Burstly SDK:
- App Downloads
- Impressions
- Clicks
Burstly tracks ad-click conversion by creating specific bundle IDs/package names for an event and then passing that data through our download tracking system.
Burstly also tracks downloads for ads set to target specific apps:
- This requires bundle ID or package name
- Only one app download can be tracked per client device ID.
Burstly offers robust rich media conversion tracking. Our VAST-compatible system is calibrated to hit both Burstly and/or third-party endpoints at specific video times:
- Beginning of media pixel
- Middle of media pixel
- End of media pixel
Additionally, the following events are also tracked:
- Click-tracking
- Multi-click tracking
Burstly Rewards delivers a robust, incentivized advertising solution for developers. The product provides complete control and flexibility through both Reward Walls and Reward Pages. In turn, the publisher is afforded the ability to track conversions across a variety of promotional engagements including:
- Incentivized Downloads (Android only)
- For the Android platform, our conversion tracking system is able to detect downloads to a device and reward app currency.
- Reward Videos
- In this solution, Burstly uses many of the same Video pixel and click-tracking events found in our video solution to reward app currency.